Transform Your St. Petersburg Home with Expert Staging & Design
5.0Five-star reviews on GoogleWe help homeowners, real estate agents, and investors in St. Pete create beautifully staged and styled properties that sell faster, rent better, and make lasting impressions.
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St. Petersburg is a city where historic charm meets modern coastal living. Whether you’re selling your home, elevating your interiors, or maximizing a vacation rental, Purposely Placed provides expert staging and design services to enhance your property’s appeal and value.
Home Staging for Faster Sales & Maximum ROI
Sell Faster & for More in St. Pete’s Competitive Market
Selling a home in St. Petersburg means competing in a vibrant and dynamic market. Our professional home staging services help your property stand out online and in person, creating an immediate emotional connection with buyers.
We start with a detailed consultation, assessing your property’s strengths and areas for improvement. Our team then curates the perfect staging setup, enhancing your home’s best features while ensuring it aligns with local buyer preferences.
Why Our Home Staging Works
- Custom Designs: Tailored to St. Pete’s unique mix of historic and modern homes.
- Premium Furniture & Décor: High-quality selections to create a luxurious feel.
- Buyer-Focused Layouts: Strategic staging to highlight space, light, and function.
- Turnkey Service: We handle everything from setup to removal.
Whether you’re listing a mid-century home in Historic Kenwood or a beachfront condo in Pass-a-Grille, our home staging services help you sell faster and at a higher price point.
Interior Design & Decorating — Personalize Your Space with Style
Create a Home That Reflects Your Personality
Your home should reflect your personal taste and enhance your everyday life. Our St. Petersburg interior design services bring creativity, function, and personality into your space, whether you're updating a single room or redesigning your entire home.
Our Interior Design Services Include
- Custom Style Consultations – We help define and refine your aesthetic vision.
- Furniture & Décor Selection – High-quality, curated pieces to elevate your interiors.
- Space Planning & Layout Design – Optimized flow and functionality for daily living.
- Color Consultation & Paint Selection – Expert guidance to find the perfect hues.
From the modern townhomes of Downtown St. Pete to the charming bungalows of Crescent Heights, we create spaces that are beautiful, balanced, and timeless.
Vacation Rental Setups – Get More Bookings & Better Reviews
Designing Guest-Ready Spaces for Maximum Profitability
St. Pete is a top destination for vacation rentals, and an expertly designed property can command higher nightly rates, better guest reviews, and more repeat bookings. We transform short-term rentals into highly functional, aesthetically pleasing spaces that cater to traveler expectations.
Our Vacation Rental Setup Services Include
- Full Furnishing & Décor Setup – Stylish, durable, and guest-friendly designs.
- Optimized Layouts – Creating an inviting and efficient guest experience.
- Branding & Aesthetic Consistency – Helping your rental stand out in competitive markets.
Whether you’re managing a boutique Airbnb near Central Avenue or a luxury condo rental by the waterfront, we ensure your space is designed for both style and functionality.
Market Ready Assessments & Paint Consultations
Expert Guidance to Maximize Your Home’s Appeal
Before you list or rent your property, our market-ready consultation gives you a 2-hour expert assessment to optimize your home’s presentation.
- Home Staging & Minor Fixes Recommendations
- Paint Selection & Color Coordination
- Actionable Steps to Increase Property Value
A fresh coat of paint can completely transform a space. Our paint consultations help you choose the perfect color palette to enhance your home’s aesthetic and appeal.
Selected work
Gallery.
Services in St. Petersburg
Everything we offer is available here.
Home Assessments
With over two hours of hands-on, personalized advice, we help sellers prepare their homes to appeal to the broadest range of buyers, ensuring they’re ready for those all-important listing photos.
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Home Staging
Purposely Placed Home Staging & Design delivers exceptional home staging services tailored to your property's unique style. Our creative, intentional staging highlights the charm and potential of every room, turning listings into highly desirable homes. We proudly serve homeowners and real estate agents across Sarasota, Venice, Bradenton, Lakewood Ranch, and St Petersburg.
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Interior Decorating
We offer expert interior decorating services in Sarasota, FL, tailored to your style and budget. From full home makeovers to simple updates, we provide flat-rate and hourly pricing, virtual consultations, and a seamless design process.
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Interior Design
We offer expert interior design services in Sarasota and surrounding areas, specializing in personalized styling, space planning, and home transformations. Whether you're refreshing a single room or redesigning an entire home, we create functional, stylish interiors tailored to your lifestyle.
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Paint Consultation
Get expert interior and exterior paint color consultation in Sarasota, Florida. Our curated palettes include lighting-tested selections, HOA-friendly options, and finish guidance. Book your consultation today.
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Vacation Rental Setup
In today’s travel world, photos are everything. Travelers make their booking decisions almost entirely based on the images they see, so setting your vacation rental apart starts with one key challenge: how to style your space in a way that both captivates and comforts your ideal guests.
Learn moreWho we work with in St. Petersburg
Different brief, same studio.
Home sellers
Home staging for owners selling on the Florida Suncoast — what to fix, what to skip, what staging costs, and how the listing photographs when it is done.
Realtors & listing agents
Home staging for Suncoast listing agents — how we present to your sellers, what turnaround looks like in season, and how staging fits a listing presentation.
Vacation rental hosts
Turnkey vacation rental setup and styling for Airbnb and VRBO owners on Anna Maria Island, Bradenton Beach, Sarasota, and St. Petersburg.
Featured project
Kids Room Makeover and Reveal in Bradenton, FL
Bradenton, FL · Interior Design
We took a blank canvas and turned it into an imaginative jungle paradise, complete with a thatched-roof loft bed, hand-painted murals, rope vines, and cozy reading nooks. This kids’ room makeover in Bradenton, FL, is a perfect blend of fun, function, and creativity!
Recent work
Spaces we’ve transformed.
FAQ
St. Petersburg questions, answered.
Which areas do you serve?
Sarasota, Bradenton, Lakewood Ranch, Venice, Siesta Key, Longboat Key, Anna Maria Island, St. Petersburg, and the surrounding Florida Suncoast. If you are just outside that list, ask — we travel for the right project.
How much does home staging cost in Sarasota?
Most vacant staging projects on the Suncoast run from around $2,000 for a focused, few-room package up to $6,000+ for a large or luxury home, billed as an initial design-and-install fee plus a monthly rental period. Occupied staging that uses what you already own costs considerably less. Every quote follows a walkthrough — we do not price a home we have not seen.
How quickly can you stage my listing?
Once we have walked the property and agreed on scope, a typical vacant staging is installed within one to two weeks, depending on inventory and access. If you are working against a photography date, tell us at the first call and we will tell you honestly whether we can hit it.
What is the difference between vacant and occupied staging?
Vacant staging means we bring in all the furniture, art, and accessories for an empty home. Occupied staging means you are still living there and we edit, rearrange, and supplement what you already own. Vacant is a full installation; occupied is closer to a professional restyle.
Who will I actually be working with?
Betsy Mincey, the owner, runs every project personally — she does the walkthrough, builds the design, and is on site for the install with her team. You are not handed off to a rotating account manager.
What is the first step?
Send us a note with your address, timeline, and a few photos. Betsy will come back to arrange a walkthrough, and after that you receive a written proposal with scope and pricing. There is no charge for the conversation.
Real client reviews
Five-star reviews on Google.
Homeowners, realtors, and rental hosts across St. Petersburg trust Betsy and her team.
Read all reviews“Three days after staging was done, we went pending and secured a great offer. The buyers wanted to make sure that no one else came in and swooped it from them. It was a great investment on my seller’s…”
“I interviewed several staging companies. Not all were created equal. The proposal provided was fair and thorough. They focused on highlighting the home's attributes rather than pointing out it's flaws…”
“Wow is what we can say and we will never not sell a home without having these guys stage it, the photos, the layout, bringing other rooms to life. Using them got our home sold quicker and more views a…”
Who you'll work with
Betsy Mincey
Owner & Designer
Meet the owner and visionary behind Purposely Placed Home Staging & Design LLC
Where we work
Proudly serving St. Petersburg and the Suncoast.
Locally based in Palmetto, FL — staging and designing homes from Anna Maria all the way to St. Petersburg.
Insights
Latest from the journal.
What Does a Paint Color Consultant Actually Do?
What happens during a paint color consultation, what you walk away with, how the visit is usually priced, and why Florida light makes choosing from a chip such a reliable way to get it wrong.
Vacation Rental Design in Florida: A Complete Owner's Guide
A room-by-room guide to furnishing a Florida vacation rental: what the listing photos reward, which pieces are worth the money, and the salt-air realities that decide what survives a season.
Interior Decorator vs. Interior Designer: Which Do You Need?
The difference between decorating and design in plain terms: what each job covers, when a project genuinely needs a designer, and how to avoid paying for the wrong scope.
Staging or designing in St. Petersburg?
Tell us about your project and we’ll come back with a tailored proposal.
