Professional Home Staging & Interior Design in Sarasota, FL
5.0Five-star reviews on GoogleOur Sarasota services encompass a wide range of home staging and interior design solutions tailored to meet the unique needs of homeowners, real estate agents, and vacation rental owners.
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Serving Sarasota homeowners, real estate agents, and vacation rental owners with expert property transformations to enhance value and appeal.
Why Choose Home Staging & Design in Sarasota?
Sarasota is known for its luxurious coastal homes, thriving real estate market, and high demand for vacation rentals. Whether you're selling, updating your home’s interior, or preparing a rental property, expert home staging and design can help:
- Attract more buyers and sell faster.
- Increase property value and return on investment.
- Create a welcoming space that resonates with potential buyers or renters.
- Enhance your home’s aesthetics with professional design expertise.
Our Services in Sarasota
1️⃣ Home Staging for Real Estate Sales
- Highlight your home’s best features to attract buyers.
- Professionally curated furniture and décor placement.
- Full-service setup, styling, and removal.
2️⃣ Interior Design & Decorating
- Custom design solutions tailored to your style and needs.
- Furniture selection, space planning, and color consulting.
- Transform any room into a stylish, functional space.
3️⃣ Vacation Rental Setup & Styling
- Maximize bookings with guest-ready design solutions.
- Durable, stylish furniture and accessories for high-traffic rentals.
- Optimize layout for comfort, function, and visual appeal.
4️⃣ Market Ready Assessments
- Comprehensive property evaluations to prepare homes for sale.
- Expert recommendations on staging, repairs, and upgrades.
- Actionable advice for enhancing market appeal.
5️⃣ Paint Consultations
- Expert guidance on color selection for interiors and exteriors.
- Room-by-room color coordination for a cohesive look.
- Recommendations based on lighting, trends, and architectural style.
Recent Sarasota Projects & Success Stories
We’ve had the privilege of working on some of Sarasota’s most stunning homes. From waterfront properties to modern downtown condos, our transformations speak for themselves. Here’s what our clients say:
“Betsy and the Purposely Placed team staged our home beautifully, and it sold within days! Buyers kept commenting on how inviting it looked.”
– Sarah T., Sarasota
“Our Airbnb occupancy rates skyrocketed after the vacation rental setup. The guests love the decor and functionality.”
– Mark L., Sarasota
How to Get Started in Sarasota
Transforming your home or property starts with a simple consultation. Whether you're preparing to sell, updating your interiors, or setting up a rental property, our team is ready to bring your vision to life.
Selected work
Gallery.
Services in Sarasota
Everything we offer is available here.
Home Assessments
With over two hours of hands-on, personalized advice, we help sellers prepare their homes to appeal to the broadest range of buyers, ensuring they’re ready for those all-important listing photos.
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Home Staging
Purposely Placed Home Staging & Design delivers exceptional home staging services tailored to your property's unique style. Our creative, intentional staging highlights the charm and potential of every room, turning listings into highly desirable homes. We proudly serve homeowners and real estate agents across Sarasota, Venice, Bradenton, Lakewood Ranch, and St Petersburg.
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Interior Decorating
We offer expert interior decorating services in Sarasota, FL, tailored to your style and budget. From full home makeovers to simple updates, we provide flat-rate and hourly pricing, virtual consultations, and a seamless design process.
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Interior Design
We offer expert interior design services in Sarasota and surrounding areas, specializing in personalized styling, space planning, and home transformations. Whether you're refreshing a single room or redesigning an entire home, we create functional, stylish interiors tailored to your lifestyle.
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Paint Consultation
Get expert interior and exterior paint color consultation in Sarasota, Florida. Our curated palettes include lighting-tested selections, HOA-friendly options, and finish guidance. Book your consultation today.
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Vacation Rental Setup
In today’s travel world, photos are everything. Travelers make their booking decisions almost entirely based on the images they see, so setting your vacation rental apart starts with one key challenge: how to style your space in a way that both captivates and comforts your ideal guests.
Learn moreWho we work with in Sarasota
Different brief, same studio.
Home sellers
Home staging for owners selling on the Florida Suncoast — what to fix, what to skip, what staging costs, and how the listing photographs when it is done.
Realtors & listing agents
Home staging for Suncoast listing agents — how we present to your sellers, what turnaround looks like in season, and how staging fits a listing presentation.
Vacation rental hosts
Turnkey vacation rental setup and styling for Airbnb and VRBO owners on Anna Maria Island, Bradenton Beach, Sarasota, and St. Petersburg.
Snowbirds & seasonal owners
Interior design and furnishing for seasonal Suncoast homeowners — houses that look after themselves for eight months and feel finished the day you land.
Builders & developers
Model home staging and merchandising for Suncoast builders — furnishing spec homes and sales models so buyers can read the plan and picture the life.
Downsizers & relocating homeowners
Interior design for Suncoast downsizers and relocating homeowners — deciding what comes with you, what fits, and how a smaller home stops feeling like a compromise.
Featured project
Kids Room Makeover and Reveal in Bradenton, FL
Bradenton, FL · Interior Design
We took a blank canvas and turned it into an imaginative jungle paradise, complete with a thatched-roof loft bed, hand-painted murals, rope vines, and cozy reading nooks. This kids’ room makeover in Bradenton, FL, is a perfect blend of fun, function, and creativity!
Recent work
Spaces we’ve transformed.
Model Home Staging for Custom Home Builder in Sarasota, FL
A private custom home builder in Sarasota constructed three identical new homes, and we were tasked with staging one for potential buyers. The staging used the home’s exterior blue tones as inspiration, delivering a stunning transformation in just one day. The result was an elevated model home experience that left a lasting impression.
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Waterfront High-Rise Condo Staging on St. Armands
This private high-rise home near St. Armands Circle and Lido Beach, FL, needed a complete design refresh. We staged it with a coastal organic style, highlighting blue and green tones inspired by the water. The staging helped the home stand out on Zillow and MLS, with challenges such as tight cargo elevator access and blending old architectural features with modern furnishings.
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Waterfront Home Staging in Bradenton, FL
A large, contemporary waterfront home in Bradenton, FL with glass architecture and expansive spaces needed strategic staging to highlight its design and poolside views. This staging featured curated contemporary furnishings, rugs to ground open areas, and blues inspired by the pool, resulting in stunning photos for Zillow and MLS listings. The project was a referral from a real estate agent who recognized our expertise in showcasing premium homes.
View projectFAQ
Sarasota questions, answered.
Which areas do you serve?
Sarasota, Bradenton, Lakewood Ranch, Venice, Siesta Key, Longboat Key, Anna Maria Island, St. Petersburg, and the surrounding Florida Suncoast. If you are just outside that list, ask — we travel for the right project.
How much does home staging cost in Sarasota?
Most vacant staging projects on the Suncoast run from around $2,000 for a focused, few-room package up to $6,000+ for a large or luxury home, billed as an initial design-and-install fee plus a monthly rental period. Occupied staging that uses what you already own costs considerably less. Every quote follows a walkthrough — we do not price a home we have not seen.
How quickly can you stage my listing?
Once we have walked the property and agreed on scope, a typical vacant staging is installed within one to two weeks, depending on inventory and access. If you are working against a photography date, tell us at the first call and we will tell you honestly whether we can hit it.
What is the difference between vacant and occupied staging?
Vacant staging means we bring in all the furniture, art, and accessories for an empty home. Occupied staging means you are still living there and we edit, rearrange, and supplement what you already own. Vacant is a full installation; occupied is closer to a professional restyle.
Who will I actually be working with?
Betsy Mincey, the owner, runs every project personally — she does the walkthrough, builds the design, and is on site for the install with her team. You are not handed off to a rotating account manager.
What is the first step?
Send us a note with your address, timeline, and a few photos. Betsy will come back to arrange a walkthrough, and after that you receive a written proposal with scope and pricing. There is no charge for the conversation.
Real client reviews
Five-star reviews on Google.
Homeowners, realtors, and rental hosts across Sarasota trust Betsy and her team.
Read all reviews“Three days after staging was done, we went pending and secured a great offer. The buyers wanted to make sure that no one else came in and swooped it from them. It was a great investment on my seller’s…”
“I interviewed several staging companies. Not all were created equal. The proposal provided was fair and thorough. They focused on highlighting the home's attributes rather than pointing out it's flaws…”
“Wow is what we can say and we will never not sell a home without having these guys stage it, the photos, the layout, bringing other rooms to life. Using them got our home sold quicker and more views a…”
Who you'll work with
Betsy Mincey
Owner & Designer
Meet the owner and visionary behind Purposely Placed Home Staging & Design LLC
Where we work
Proudly serving Sarasota and the Suncoast.
Locally based in Palmetto, FL — staging and designing homes from Anna Maria all the way to St. Petersburg.
Insights
Latest from the journal.
What Does a Paint Color Consultant Actually Do?
What happens during a paint color consultation, what you walk away with, how the visit is usually priced, and why Florida light makes choosing from a chip such a reliable way to get it wrong.
Vacation Rental Design in Florida: A Complete Owner's Guide
A room-by-room guide to furnishing a Florida vacation rental: what the listing photos reward, which pieces are worth the money, and the salt-air realities that decide what survives a season.
Interior Decorator vs. Interior Designer: Which Do You Need?
The difference between decorating and design in plain terms: what each job covers, when a project genuinely needs a designer, and how to avoid paying for the wrong scope.
Staging or designing in Sarasota?
Tell us about your project and we’ll come back with a tailored proposal.
