Staging · Interior Design
A Coastal Waterfront Staging — Three Offers and Under Contract in 8 Days.
When the Don CeSar is the view from your living room, the staging has to live up to it. We were referred in by the listing agent for this tri-level St. Pete waterfront home. The owners knew their dated brown furniture wasn't going to land top-of-market offers — so we layered in a coastal-luxe palette of soft blues, gold finishes, and elevated textiles. The property received three offers and went under contract in eight days.
Three Offers. Under Contract in Eight Days.
This waterfront home in St. Pete had everything a luxury buyer is looking for — proximity to the water, a tri-level layout with light pouring through every floor, and a view directly across the channel to the iconic pink Don CeSar Hotel. What it didn't have was a presentation worthy of the price point.
The listing agent referred the homeowners to Purposely Placed Home for a full coastal-luxe staging refresh. We worked with what was already there, layered in elevated furnishings, and built a palette pulled directly from the Don CeSar's pink-and-gold profile. After the staging wrapped, the home was relisted, photographed, and on the market — and the offers came in fast.
Outcome
- Three offers received
- Under contract in 8 days
- Tri-level waterfront home in St. Pete Beach, FL
- Direct sightline to the Don CeSar Hotel from the main suite
The Brief: Level Up to Sell at the Top
The home had been styled for living, not for selling — and the homeowners knew it. The previous brown furniture was dated, the silhouettes were heavy, and the overall energy didn't match the location's true value. They came to us with a clear instruction: elevate the entire perception of the property so buyers walk in and feel the price tag is justified.
Our solution was a blended staging — reusing select pieces the homeowners owned, removing the dated items entirely, and layering in new furniture and styling where it counted most. New beds, new dining moments, new vignettes, new lighting. The same rooms, telling a completely different story.
The challenge
- Tri-level layout — main living area on the second floor, main suite on the third
- First level was a garage and flex space (typical for a coastal property)
- Logistics required careful sequencing — every piece tracked across three floors
- Existing dated brown furniture had to be edited out
A Coastal Palette Pulled from the Don CeSar
When the most valuable view in the house is a 1920s pink-and-cream landmark, the design has to honor it. We anchored the home in a coastal-luxe palette — soft blues, sandy neutrals, and warm gold finishes — that ties the interior to both the water and the Don CeSar's iconic profile.
The sitting area outside the main suite features a round rug whose colors echo the hotel directly. We brought in a sculptural chandelier above the dining table, layered fabrics with coastal weave and pattern, and threaded gold finishes through hardware, lighting, and accent furniture to lift the entire home's perception.
Design notes
- Style: coastal with a luxe edge
- Color story: soft blues, sandy neutrals, warm gold accents
- Round rug outside the main suite pulls the colors of the Don CeSar directly
- New chandelier introduced above the dining table
- Gold finishes threaded throughout to elevate the perception
- Coastal fabrics and patterns selected for the waterfront context
The Sequel: New Home, Same Designers
The best part of this story isn't the eight-day contract — it's what happened after. The homeowners loved the coastal-luxe direction so much that they hired Purposely Placed Home to oversee the full interior design of the new home they purchased after this sale closed.
That's the through-line for every project we take on: staging done well doesn't just sell the house, it earns the trust to design the next one. Buyers walked in and felt the home was worth top dollar. The owners walked away with the result they wanted — and a design partner for the chapter that came next.
Services delivered
- Full home assessment and staging plan
- Blended staging — reused select existing pieces, brought in new furniture
- All-new furniture and styling for the main bedroom
- Secondary bedrooms styled with new bedding, artwork, decor, nightstands, lamps, and rugs
- Coastal accessory and art curation across all three floors
If you have a waterfront listing in St. Pete or anywhere along the Gulf Coast, let's talk about how staging can move the price.
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