Choosing colour for Florida light.
Colour is the cheapest thing you can change and the easiest thing to get wrong. Florida light is bright, warm, and reflective — it pushes greys blue, makes beiges go yellow, and turns a shade that looked perfect on a card into something you cannot live with.
Test on the wall, in the room, over a day
A paint chip held against a wall tells you almost nothing. Colour behaves according to the light around it, the floor beneath it, and the sky outside the window. We sample large, on more than one wall, and look again in the evening before committing.
What we check before choosing anything
- Which direction the main windows face, and what is outside them
- The undertone of the flooring and the cabinetry you are keeping
- How the colour reads under your actual bulbs after dark
- Whether the room needs to connect to an adjoining space or stand apart from it
In this category
Every colour & paint article.
How to Choose Exterior Paint Colors for a Florida Home
A color consultant's method for Florida exteriors: start from the roof, stucco and pavers you are not painting, work body to trim to front door, and sample on every elevation before you order.
Read articleWhat Does a Paint Color Consultant Actually Do?
What happens during a paint color consultation, what you walk away with, how the visit is usually priced, and why Florida light makes choosing from a chip such a reliable way to get it wrong.
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2026 Color Trends for Florida Homes: Insider Palettes for Sun-Soaked Style
Explore 2026 color trends for Florida homes and uncover expert tips for choosing interior and exterior paint colors that thrive in coastal light.
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How to Choose the Right Color Palette for Your Venice Home Interior: Designer Tips from Purposely Placed
Discover how to select the perfect color palette for your Venice home interior with expert tips, local insights, and on-trend Mediterranean hues.
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Choosing the Perfect Interior Paint Colors for Your Sarasota Home: Designer Tips & Coastal Inspiration
Discover expert tips on interior paint colors for your Sarasota home. Elevate each space with designer-approved hues that thrive in Florida’s light.
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Top Colors & Textures Trending in Coastal Florida Interiors: 2025 Design Playbook
Explore the top colors and textures shaping coastal Florida interiors in 2025 and get expert tips to transform your beach home or listing with style.
Read articleFeatured project
Kids Room Makeover and Reveal in Bradenton, FL
Bradenton, FL · Interior Design
We took a blank canvas and turned it into an imaginative jungle paradise, complete with a thatched-roof loft bed, hand-painted murals, rope vines, and cozy reading nooks. This kids’ room makeover in Bradenton, FL, is a perfect blend of fun, function, and creativity!
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Questions, answered.
Do you do paint colour consultations on their own?
Yes. A colour consultation is a standalone visit where we walk the house, look at how your light actually behaves through the day, and leave you with specific paint selections. It is the cheapest way to buy back a room that has never felt right.
Can you help if I am not selling my house?
Yes, and it is a large part of what we do. Interior design and decorating for people staying in their homes runs from a single room refresh to a whole-house furniture plan, working with the pieces you want to keep.
What is the first step?
Send us a note with your address, timeline, and a few photos. Betsy will come back to arrange a walkthrough, and after that you receive a written proposal with scope and pricing. There is no charge for the conversation.
Real client reviews
Five-star reviews on Google.
Read the whole reviewThree days after staging was done, we went pending and secured a great offer. The buyers wanted to make sure that no one else came in and swooped it from them. It was a great investment on my seller’s part, and I am glad that I trusted Pur…
Read the whole reviewI interviewed several staging companies. Not all were created equal. The proposal provided was fair and thorough. They focused on highlighting the home's attributes rather than pointing out it's flaws. On installation day, I left them to it…
Where we work
Serving Sarasota and the Gulf Coast.
Locally based in Palmetto, FL — staging and designing homes from Anna Maria all the way to St. Petersburg.
Ready to talk about your home?
Tell us about your home and we’ll come back with a tailored proposal.
